Marketing analytics allow you to monitor campaigns and their results, enabling you to spend each dollar as effectively as possible. Make us accountable for every $1 spent. Hard numbers and measurable data, will give us undeniable results. Data drives the success of marketing campaigns and yields ROI. Marketing budgets can easily be wasted on campaigns that don’t provide measurable results. Data can help make informed decisions from customer actions. We will make immediate changes from measurable results. We drill into the details and understand the results before making our next step.
Testing is essential to your marketing strategy. You may be seeing the best response and conversion rates you have ever seen in the past. But unfortunately this will not continue forever. You need to be prepared with a new creative/target demo/geography at all times. Control pieces lose response very quickly and brands are not prepared to replace the lost volume with a new creative/target demo/geography.
To test you must have test groups. Control group is a consistent creative that has a very predicable response and always performs. The test groups will receive something new and different. You learn by comparing the response and conversion rates of the two groups. We have our testing strategy down to science
Optimization is the step that assures you will continue your campaigns successfully. Let the results guide your next steps.
Results help you gain valuable information how consumers respond to your offer, WHO responds, WHERE those consumers are located, date they respond and WHAT elements made them respond. All information that will guarantee your next steps will be the right steps.
DATA IS A KEY TO YOUR SUCCESS.
Ever wonder which part of your marketing is performing or better yet which areas of the country are performing??? No need to worry any longer—you will be able to increase the profitable markets and delete the underperforming markets.
Take the example below for instance. The EXACT same marketing budget can generate an 80% better ROI. Just by tracking and spending smarter.